Thank You
for watching
We were impressed, because after go live, users clicks with loan offer banners 12x more often than before redesign. This has contributed significantly to the increased loan sales.
Also the great result is saving users' time, because now they don’t have to scroll the whole page to see all offers. It's thanks to shorter page than before and visibility of offers at first glance.
The new component perfectly grabs user's attention with a moving carousel with offers. It helps to avoid Customer's mechanical reflex to close the browser window after logging out, because animation is more interesting than static graphic.
Problem statement
Goals
After redesign
Before redesign
Final result
Before redesign, the click-through rate for loan offers on logout page was too low.
Page has outdated style.
Users needed to scroll out page to see all offers.
Catch users' attention when they log out of their bank account and encourage them to click on the loan offers presented.
A completely new, fresh and modern component, consistent with the Bank Millenium's styleguide.
Design new icons for the website
Design of a new component structure that contains:
- a main title and description of a whole component
- an additional, expanded title and description of the each offer
- the whole component should contain a minimum 3 offers on 1 view
- differentiation of displayed offers into: with and without promotion
Company
Platform
My role
Industry
Tools used
Year
Millennium
Responsive website
UI / UX Designer
Financial
Photoshop, Confluence (documentaction)
2018